A ride sharing service called SideCar that is very popular in San Francisco and Seattle is under attack by the Austin City Council for being an unregulated taxi service. The City wants to conduct Sting operations to bust, fine, and impound the vehicle of volunteers who give rides to people on a donation basis only. This would be conducted during South by Southwest when the company plans to launch in Austin. The service is offered through a smartphone app and no cash is exchanged.