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Census Counts on Fortune Cookies

http://blogs.wsj.com

Fortunes cookies contain bits of insight, a few lucky numbers, and now: U.S. Census Bureau ads.

As a part of its most expensive communications campaign to date – at $340 million — the bureau spent $3,000 to advertising the 2010 Census in 2 million fortune cookies distributed in restaurants and grocery stores in Washington state, Oregon, Idaho and Montana.

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Created by jmn 4 years 21 weeks ago
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