"Buying a car sucks," Scott Painter says. "It's something that most consumers fear."
Back in the '90s, Painter started a company to try to change this. "The name of the company was Cars Direct," he says. "The mission was to sell cars directly." Painter wanted his company to build virtual dealerships that would let people go online and buy cars. But after talking with a few car execs, he realized nobody would even consider his idea. Painter was stopped by a web of state laws that make it very, very difficult to change the way cars are sold.Read »