Paying drivers not to speed could be the next step in the war against the road toll, a US study has concluded. The study, undertaken by research company Udini and partly funded by the US Government’s National Highway Traffic Safety Administration, found that speeding was virtually eliminated among a group of drivers who were offered US$25 ($25) a week not to exceed the speed limit. The report concluded there were "dramatic reductions in speeding" with even modest financial incentives. Ian Reagan, a traffic researcher for NHTSA, says drivers appeared to slow down because of the carrot-and-stick approach...
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