The Coming Insurrection benefited from an "endorsement" from Glenn Beck. As part of a seven-minute rant on Fox News in July, he said, "I am not calling for a ban on this book. It's important that you read this book." Since then, each time Beck has talked about the book, sales have spiked, according to MIT Press associate publicist Diane Denner. It's latest jump came after Beck devoted an entire segment to The Coming Insurrection, which he called "quite possibly the most evil thing I've ever read."
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